Why your page may not be eligible for monetization in Facebook Instant Articles

The following may not be eligible for monetization:

Misappropriation of Children’s Characters

Content that depicts family entertainment characters engaging in violent, sexualized, or otherwise inappropriate behavior, including videos positioned in a comedic or satirical manner. For example, situations where characters sustain serious personal injury, are involved in vile or shocking acts, or involved in behavior such as smoking or drinking.

Tragedy & Conflict

Content that focuses on real world tragedies, including but not limited to depictions of death, casualties, physical injuries, even if the intention is to promote awareness or education. For example, situations like natural disasters, crime, self-harm, medical conditions and terminal illnesses.

Debated Social Issues

Content that is incendiary, inflammatory, demeaning or disparages people, groups, or causes is not eligible for ads. Content that features or promotes attacks on people or groups is generally not eligible for ads, even if in the context of news or awareness purposes.

Violent Content

Content that is depicting threats or acts of violence against people or animals, where this is the focal point and is not presented with additional context. Examples includes content featuring fights, gore, beatings of either animals or people, or excessively graphic violence in the course of video gameplay.

Adult Content

Content where the focal point is nudity or adult content, including depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Prohibited Activity

Content that depicts, constitutes, facilitates, or promotes the sale or use of illegal or illicit products, services or activities. Examples include content that features coordinated criminal activity, drug use, or vandalism.

Explicit Content

Content that depicts overly graphic images, blood, open wounds, bodily fluids, surgeries, medical procedures, or gore that is intended to shock or scare.

Drugs or Alcohol Use

Content depicting or promoting the excessive consumption of alcohol, smoking, or drug use.

Inappropriate Language

Content should not contain excessive use of derogatory language, including language intended to offend or insult particular groups of people.

Facebook Pages Terms:


The following terms, as well as our Data Policy and Statement of Rights and Responsibilities, apply to all Pages on Facebook. Additionally, all content on Pages must comply with our Community Standards. You are responsible for ensuring that your Page complies with all applicable laws, statutes, and regulations.
I.    General
A.    A Page for a brand, entity (place or organization), or public figure may be administered only by an authorized representative of that brand, entity (place or organization) or public figure (an “official Page”).
B.    Any user may create a Page to express support for or interest in a brand, entity (place or organization), or public figure, provided that it does not mislead others into thinking it is an official Page, or violate someone’s rights. If your Page is not the official Page of a brand, entity (place or organization) or public figure, you must:
i.    not speak in the voice of, or post content as though it was coming from, the authorized representative of the Page’s subject matter; and
ii.    make clear that the Page is not the official Page of the brand, entity (place or organization) or public figure.
C.    Content posted to a Page is public and viewable by everyone who can see the Page.
D.    You are required to restrict access to Pages (through our gating functionality) as necessary to comply with applicable laws and Facebook policies, including our Community Standards.
E.    You may not establish terms for your Page that conflict with our Statement of Rights and ResponsibilitiesData Policy or these terms.
F.    Do not misuse Facebook’s upload functionality.
II.    Page Management
A.    Page Names and Facebook Web Addresses
Page names and Facebook Web Addresses must accurately reflect Page content. We may remove administrative rights or require you to change the Page name and Facebook Web Address for any Page that fails to meet this requirement.
Page names must:
i.    not consist solely of generic terms (e.g., “beer” or “pizza”);
ii.    use proper, grammatically correct capitalization and may not include all capitals, except for acronyms;
iii.    not include character symbols, such as excessive punctuation and trademark designations;
iv.    not include superfluous descriptions or unnecessary qualifiers;
v.    not mislead others into thinking it is an official Page of the Page’s subject matter or is authorized by an authorized representative of the Page’s subject matter; and
vi.    not violate someone’s rights.
B.    Name Changes and Merges
Name changes and merges must not result in a misleading or unintended connection and must not substantially change the Page’s subject matter. Additionally, you must not request a name change or merge that would result in re-categorizing a product Page to a brand Page, a generic or opinion Page to a brand Page, or a Group to a Page.
C.    Collection of Data
A.    If you collect content and information directly from users, you will make it clear that you (and not Facebook) are collecting it, and you will provide notice about and obtain user consent for your use of the content and information that you collect. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions to reuse their content and information.
B.    You will not collect users’ content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our permission.
C.    Don’t use information obtained from a person’s interaction with your call-to-action for any purpose other than to provide the service associated with the call-to-action. If you want to use this information for any other purpose, first obtain a person’s explicit consent.
D.    Tagging
You must not inaccurately tag content or encourage users to inaccurately tag content (ex: don’t encourage people to tag themselves in photos if they aren’t in the photo).
III.    Page Features
A.    Branded Content on Pages
1. Branded content must comply with our Branded Content Policies.
2. You must comply with all applicable laws and regulations, including by ensuring that you provide all necessary disclosures to people using Facebook, such as any disclosures needed to indicate the commercial nature of content posted by you.
B.    Cover
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
C.    Applications on Pages
Apps on your Page must comply with the Facebook Platform Policies.
D.    Offers
If you create an offer using Facebook’s offer creation tool, the following policies apply:
i.    Facebook offers must be available for a limited time.
ii.    You may only run an offer if you are the merchant for or the manufacturer of the product or service you are promoting.
iii.    You must clearly and prominently disclose any restrictions on your offer (such as expiration date or limitations on redemption).
iv.    You are solely responsible for improper redemption, fraud, disputes or other issues that arise from the distribution and/or redemption of your offer.
v.    If your offer may be redeemed at a merchant not operated by you, it is your sole responsibility to communicate with the merchant and ensure they honor your offer.
vi.    You must only use the offer creation tool for its intended functionality and not to promote your website or other contact information, or to offer the equivalent of a gift card, gift certificate or stored value card.
vii.    You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers marketed to minors) and if you are not certain that your offer complies with applicable law, consult with an expert.
E.    Promotions
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a.   The official rules;
b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and
c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a.   A complete release of Facebook by each entrant or participant.
b.   Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
F.   Jobs on Pages
Our Jobs Policies provide guidance on what types of Job posts are allowed on Facebook. Job posts must comply with our Community Standards as well as the Jobs Policies. You are responsible for ensuring that your Page complies with all applicable laws and regulations. The following types of Job posts are prohibited:
1.    Misleading, Deceptive or Fraudulent Jobs: Job posts must not promote employment opportunities that are misleading, deceptive, or fraudulent. This includes, but is not limited to:
i.    Multi-level marketing schemes
ii.    Unclear business models that do not explicitly state how to make money or how value is created
iii.    Posts asking for payment prior to application
2.    Illegal Products and Services: Job posts must not promote employment opportunities that involve illegal activity, products, or services. This includes, but is not limited to:
i.    Illegal criminal activity
ii.    Use, sale, or service of illegal drugs
iii.    Human trafficking
iv.    Counterfeit documents or currency
3.    Discrimination: Job posts must not unlawfully discriminate against applicants based on any protected characteristics, including, but not limited to, race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition or any other basis protected under federal, state or local law. Job posts must comply with all applicable laws prohibiting discrimination. This includes, but is not limited to the following type of Job posts:
i.    “Only looking for female applicants”
ii.    “Must be under age 35 to apply”
iii.    “No Catholic applicants welcome”
iv.    “Unmarried applicants preferred”
4.    Sexually Suggestive Jobs: Job posts must not promote employment opportunities in a sexually suggestive manner. This includes, but is not limited to:
i.    Explicit sexual language
ii.    Implied sexual acts
iii.    Images with implied nudity
5.    Adult Products and Services: Job posts must not promote employment opportunities that require adult services or use of adult products. This includes, but is not limited to:
i.    Escort services
ii.    Jobs that involve sex toys
iii.    Jobs that involve sexual enhancement products
iv.    Jobs that involve videos, publications or live shows that are sexual in nature or involve nudity
6.    Personal Information: Job posts must not solicit personally identifiable information or financial information from any potential applicants. This includes, but is not limited to:
i.    Credit card information
ii.    Bank account information
iii.    Government-issued ID information
IV.    Page Content
A.    Pages promoting the private sale of regulated goods or services (including firearms, alcohol, tobacco, or adult products) must restrict access to a minimum age of 18.
B.    Pages that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook.
C.    Pages must not promote the sale of prescription pharmaceuticals. Pages for online pharmacies may be permitted with prior approval from Facebook.
D.    Pages must not contain false, misleading, fraudulent, or deceptive claims or content.
E.    Don’t include third party products, brands or sponsors within your Page’s cover photo or profile picture.
F.    Showmarks on Show Pages must accurately represent the show, and must not represent the parent entity or network.
G.    When sharing a third party link from your Page, don’t edit any elements of the post preview.

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