Facebook has opened up Instant Articles to publishers. I’ll guide you through the Facebook’s publishing platform and how to get started.
The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12.
What is Instant Articles?
Instant Articles were built to solve a particular problem—slow loading times on the mobile web.The Facebook-native publishing platform includes a whole host of interactive features that help stories come to life on mobile, including auto-play video and tap-to-zoom image galleries.Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.
- Instant Articles received 20% more clicks than mobile web articles from the News Feed
- Once someone clicks on an Instant Article, they’re 70% less likely to abandon the article before reading
- They are shared 30% more than mobile web articles on average
- Facebook also discovered that people on slower connections read 20-40% more Instant Articles than mobile web articles on average.
How to create Instant Articles in Nepal.
Step 1: Sign up
The first thing you need to do to get up and running is sign up to join the program. You can do this at instantarticles.fb.com.
To begin publishing, you must have an existing Facebook Page and have Admin or Editor role on the Page.
Step 2: Choose your Facebook Page
After signing up you’ll be given the chance to choose which Page you’d like to activate articles for:
Step 3: Claim your URL
Once you’ve selected your Facebook Page, you’ll be asked to provide a URL you intend to use for articles. This URL will serve as the basis for the URLs of all your posts (and, in most cases, will be your blog or wordpress site URL, for example, anojs.com.np).
To claim your URL you need to add a meta tag to your HTML’s <head> tag and then add the URL to your settings. All the information you need to do this can be found in the Instant Articles Settings.
Step 4: Create articles
In testing, Facebook discovered that publishers want a single tool to publish articles to the web, mobile apps, or any other places readers see their content. As such, articles can be published directly from your Content Management System — there’s no need to re-create articles within Facebook.
You can sync your blog with Instant Articles via Facebook’s publishing tools, an RSS feed or by using an API. Here’s a quick rundown of the options available:
Connecting with WordPress
If you use WordPress to power your blog, Threre is plugin to creating Instant Articles called Instant Articles for WP. This is likely to be the quickest and easiest way to get set up with Instant Articles.
Alongside the WordPress plugin, Facebook has teamed up with many publishing platforms to create seamless integration with Instant Articles.
If you aren’t using WordPress or another CMS supported by Facebook Publishing Tools, you can connect your content to Facebook through an RSS feed.
An RSS feed can integrate seamlessly with Facebook with new posts being automatically syndicated as Instant Articles whenever you hit publish.
To enable publishing from an RSS feed, you must configure your content management system to generate a new RSS feed which contains the full content of each article in Instant Articles markup (you may need a developer to help with formatting the feed).
Step 5: Customize styling
Facebook gives you the option to customize the styling of your articles during setup; here you can upload a logo and select which fonts are used throughout your articles. Font choices are currently limited to the Helvetica Neue and Georgia font families.
Step 6: Submit for review
After you’ve completed the above steps you can submit your feed to be reviewed by Facebook to verify that all articles generated from your website are properly formatted.
Facebook currently aims to review all submissions with 24-48 hours.
You can monetize Instant Articles in Nepal
Publishers can drive revenue from their content. If you sell the ads in your content, Facebook is giving publishers 100% of the revenue and is taking 30% cut if the ads are sold through the Facebook’s Audience Network.
Facebook’s Audience Network offers publishers the opportunity to leverage the power of Facebook ads to monetize their content, and when you get started with Instant Articles you have the opportunity to opt-in to Audience Network ads.If you sell your own ads, you’re able to serve video ads, animated ads and banner ads within articles. More information on integrating your ads can be found in the Facebook Developer Docs.
How to Post an Article in Your Facebook Status for review from Nepal.
If you find an interesting article and want to share it with your friends, you can add it as a status update. When you post an article in your Facebook status, a summary containing a link to the original article is inserted in the Facebook news feed. Your friends can read the summary and, if they find it interesting, can click the link to navigate to the full, original article.
1. Launch the Web browser on your computer and navigate to the article you want to post in your Facebook status.
2. Select the URL from the address bar at the top of the browser and press “Ctrl-C” to copy it to the clipboard.
3. Navigate to Facebook and log in.
4. Click the Update Status box at the top of the Web page.
5. Press “Ctrl-V” to paste the URL of the article inside the Update Status box. Wait until Facebook parses the entire document and displays the summary. After it does, you can remove the URL from the post and type in whatever you want to say about the article.
6. Click the right or left arrowhead in the Choose a Thumbnail section to select a thumbnail. You can select one only if the article contains at least one image.
7. Click “Post” to post the article in the Facebook status. A summary with the image and a link to the full article is inserted.
At last, as with any publishing platform, the value of Facebook Instant Articles greatly depends on your business model and goals.
How To Add Advertisements To Facebook Instant Articles In Nepal.